The Financial Strategy Your Business Has Been Missing
A fractional CFO gives you the strategic financial leadership of a senior finance executive — at a fraction of the cost. Cash flow forecasting, pricing analysis, growth modeling, and monthly financial reviews built specifically for your online business.
The Problem
You're making $500k decisions with $50k financial visibility.
Most online business owners know their revenue — but have little idea about their actual margins, their runway, or whether their growth is actually sustainable. You're scaling fast, but you're navigating with a broken compass.
A full-time CFO would solve this — but costs $150k–$300k/year. A fractional CFO gives you 80% of the value at 5–10% of the cost, applied specifically to the decisions that matter for your stage of growth.
Guessing whether you can afford to hire
Knowing exactly when and what you can hire
Pricing on intuition
Pricing based on real margin data
Surprised by cash crunches
13-week cash visibility at all times
Growing revenue, shrinking profit
Diagnosing and fixing margin leakage
What We Cover
Strategic financial guidance, built on your real numbers
Our CFO advisory is built directly on top of your monthly bookkeeping — so every recommendation is grounded in your actual financial data.
Cash Flow Forecasting
Know what's coming before it arrives. We build 13-week and quarterly cash flow models so you're never caught off guard by a slow month, a large tax bill, or an unexpected expense.
Pricing & Margin Analysis
Are your offers actually profitable after accounting for delivery costs, software, and contractor time? We analyze your real margins by offer and tell you exactly where you're making and losing money.
Budget vs. Actual Reporting
Build a real budget and track performance against it every month. Stop running your business on vibes and start measuring what's working.
Hiring & Capacity Planning
Should you hire that next team member? Can you afford to? We model the financial impact of headcount decisions before you commit — so you hire with confidence, not hope.
KPI Dashboard & Tracking
We identify the 5–8 metrics that actually predict the health of your specific business and build a simple dashboard to track them monthly. Stop drowning in data and focus on what matters.
Financial Scenario Modeling
Thinking about raising prices? Launching a new offer? Expanding to a new channel? We model the financial impact of major decisions before you make them.
Who It's For
Is fractional CFO advisory right for you?
CFO advisory makes the most sense at specific stages of business growth.
You're profitable but flying blind. You know you need better financial visibility but don't have the budget for a full-time CFO.
You're scaling fast and decisions are getting more complex — hiring, new offers, new markets. Financial strategy can't be an afterthought anymore.
You're preparing to raise capital. Investors will scrutinize your unit economics, projections, and financial hygiene. We make sure you're ready.
Revenue went up but profits didn't follow. Something is broken in your model — you need someone to diagnose it and fix it.
How It Works
Your monthly CFO rhythm
A predictable monthly cadence that keeps your financial strategy moving forward — even when you're deep in delivery.
Books close & reports are prepared (1st–20th)
Your monthly bookkeeping is completed first — giving us clean, accurate data to work from.
Pre-call analysis (20th–25th)
We review your month's P&L, cash position, and key metrics. We identify trends, flag concerns, and prep discussion points.
60-minute monthly review call
We walk through your financials together — what happened, why it matters, and what to do next. This is the strategic conversation most business owners never have.
Action items & follow-up
You leave with 2–3 clear financial actions for the month ahead. We're available for questions via email between calls.
Pricing
CFO Advisory from +$249/mo
Added on top of your monthly bookkeeping plan. Includes one 60-minute monthly financial review call plus ongoing email support between sessions.
Common questions
What does a fractional CFO actually do for a small business?
A fractional CFO brings strategic financial leadership to your business on a part-time basis — the kind of insight and guidance you'd get from a full-time CFO at a larger company, without the $200k+ salary. For online businesses, this typically means cash flow forecasting, pricing strategy, budget vs. actual analysis, KPI tracking, and helping you make smarter decisions about hiring, investment, and growth.
How is CFO advisory different from bookkeeping?
Bookkeeping is backward-looking — it records what happened. CFO advisory is forward-looking — it uses what happened to shape what happens next. Your bookkeeper keeps the score; your CFO helps you win the game. At SnapBooks, our CFO advisory builds directly on your monthly bookkeeping data, so advice is always grounded in your actual numbers.
What kind of businesses benefit most from fractional CFO services?
Our CFO advisory is designed for online businesses typically generating $250k–$5M in annual revenue. You're past the "just keep the lights on" phase, you're growing, and financial decisions are getting more complex — but you're not yet at the scale where a full-time CFO makes sense.
How often do we meet?
Our standard CFO advisory add-on includes one 60-minute monthly review call. On that call, we walk through your P&L, cash position, key metrics, and whatever decisions you're facing that month. Additional ad-hoc calls, financial modeling, or project-based work can be added as needed.
Can you help with fundraising or investor prep?
Yes. We can help you prepare financial models, clean up your cap table assumptions, build investor-ready projections, and organize the financial due diligence package investors will expect. If you're heading into a fundraise, reach out early — clean, credible financials are one of the most important signals you can send.
Do I need monthly bookkeeping to use CFO advisory?
Yes — our CFO advisory is built on top of your SnapBooks monthly bookkeeping engagement. The advice is only as good as the underlying data, and we need accurate, up-to-date books to give you meaningful strategic guidance.
Stop losing sleep over your books.
You built something great. Let us handle the numbers — so you can stay focused on what actually moves the needle.
No contracts · No hidden fees · Cancel anytime